Growth Marketing at Cobalt
We are looking for a Growth Marketing specialist to work and collaborate with the Head of Marketing and develop our B2B external marketing strategy and pipeline. You will be working closely with the entire Cobalt team around demand generation, external communications, content marketing and online marketing. This is the perfect position for someone looking to join a fast-moving startup in the app securities space.
- Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action and developing marketing based initiatives to increase sales.
- Optimize our marketing campaigns and generate pipeline in target accounts by leading the strategy and execution for key marketing programs including email marketing, webinars, account-based advertising, content syndication and other digital initiatives
- Help manage a content pipeline that attracts an audience to Cobalt (including blog posts, white papers, reports, webinars, infographics, etc.)
- Create thoughtful campaign plans that include program analysis, budget requirements, accurate forecasts and creative tactical plans to support pipeline goals.
- Measure and optimize campaign effectiveness to achieve marketing goals and objectives.
- Coordinate external communications and media relations.
- Lots of responsibility and opportunity for growth
- Be part of defining an industry and your own role
- Direct interaction with industry leaders
- Work directly with founders and executives
- Attractive equity and benefits compensation
- Competitive base salary
- 2 years of marketing experience
- Past experience in B2B SaaS marketing
- Excellent communicator and creative thinker
- Proficiency in marketing automation solutions